Why your LinkedIn bio is so important
Updated: Apr 28
Whether you’re proud of it or not, if you’re on LinkedIn, you’ll be familiar with the LinkedIn bio - also referred to as the summary or About section. This piece of text is arguably the most important component of your professional profile; it’s where you define your identity, showcase your experience, and share your specialties.
It also happens to be the first place potential recruiters, employers, and clients will look to gain an understanding of who you are. In other words: If you want to make the most out of LinkedIn, it’s essential that your bio is up to date and really reflects your one-of-a-kind professional identity.
How your LinkedIn bio helps you stand out from the crowd
By this point it’s become a cliché we’re all far too familiar with, but it doesn’t mean it isn’t true: Online, the only way to catch anyone’s eye is to stand out from the crowd. On LinkedIn alone, you’re looking at just over 900 million other fish (ahem - yes, we’re talking about people) in the sea of professionals looking for work and possibilities.
Kind of overwhelming, right?
The good news is that you are unique. Right now, today, no one has your experiential background or professional history. You might feel like you’re exactly like every other profile out there, but you really aren’t. The LinkedIn bio’s job is to make sure the people who visit your profile understand that, too.
When potential employers and clients look at your profile, the LinkedIn bio is the first place they will look to gauge who you are, what your experience is, and what your specialty is. In terms of real estate on your profile, we’re looking at A-list premium stuff, so it’s extremely important to get it right.
No wonder writing your LinkedIn bio is pretty much every LinkedIn user’s worst nightmare. (Yes, professional writers’, too).
The key to a successful LinkedIn bio
The key to a successful About section is to focus on the following:
1. Who you are: This is the opportunity to tell your story. Share your background and experience in a concise, yet informative, manner. Talk about your accomplishments and the impact of your work.
2. What your experience is: This is the place to showcase your expertise and demonstrate your knowledge in your field. Talk about your specialties and highlight the areas in which you excel.
3. What your specialty is: This is the place to showcase your unique skills and abilities. Talk about the things that make you stand out from the competition and how your skills can benefit potential employers and clients.
4. How you can help: This is the chance to explain what you can do for potential employers and clients. Talk about the value you can bring to their organisation and how you can help them achieve their goals.
So why is writing my LinkedIn bio so. freaking. hard?
OK, we hope you’re convinced by now: Having an up-to-date, well-crafted LinkedIn bio can make all the difference for potential employers and clients. Writing that bio, on the other hand, can feel like an absolute nightmare. That’s because writing about ourselves like someone viewing us from the outside is a near impossibility.
It’s like trying to read the label of a jar - while sitting inside said jar.
Our finely tuned AI writer helps you get to that perfect LinkedIn bio. It uses hyper-advanced algorithms combined with the exact right mix of questions - and your unique input - to craft that perfect message tailored to your strengths, experience, and skills.
In other words: The LinkedIn bio that actually does help you stand out from the crowd, without feeling like you’re not being authentic, and accurately convey what you can bring to the table.
This is your chance to make an impression, without driving yourself crazy in the process. Get rid of the bio anxiety and let’s get you to a place where you feel confident sending people to your LinkedIn bio.
By making this investment into yourself, your career, and your professional brand, you’ll make sure that potential employers and clients get the best possible impression of you and your capabilities when they visit your LinkedIn profile.